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Dryden Brown Ltd
Dryden Brown Ltd


64-page What should I do? booklet


WHO IS RTFB?

RTFB Publishing Limited is a specialist publishing company based in Southampton, UK.

RTFB holds the UK rights for the Dutch Wat doe ik? self-care healthcare programme originally developed, with the support of the Dutch government, by the Dutch publishers and promoters of the programme - Ketting Partners.

More than 5 million copies of the principal Wat doe ik? booklet have been published in Dutch. Translated versions of the booklet are also available in England, Wales, Australia, Belgium and Germany.

RTFB Publishing was created in 1996 to convert the Wat doe ik? booklet concept into a programme suitable for English speaking healthcare markets.

The result is the What should I do? Do I go to the doctor? booklet, which first appeared in the UK in May 1996. More than 3 million copies have been sold in the UK and a large selection of promotional material is now available to promote the programme. More than 36 Health Authorities or Health Promotion Units are using the What should I do? booklet with more than 3,500 GP surgeries in the UK encouraging patients to use the booklet prior to a consultation.

The booklet is in use in all regions of the UK including Northern Ireland, Scotland and Wales.

Student/Young Persons GuideRTFB has also published a Student/Young Persons version of the What should I do? booklet which is proving popular with universities and colleges of further education in the UK.

Focus of Research

The 64-page What should I do? booklethas become one of the UK's most heavily researched long-term self-care health initiatives. No other self-care booklet has attracted so many independent research studies across the UK in recent years.

A Complete Package

The What should I do? programme is a complete health awareness package, placing responsibility for the care of minor illnesses and ailments with the individual.

The programme ensures that those who need medical advice or attention are not deterred from seeking it.

Health awareness is raised through a long-term multi-media programme involving:

Bullet  GPs, primary carers and pharmacists

Bullet  A series of posters and flyers

Bullet  Ethnic language flyers

Bullet  Local media coverage

Bullet  Promotional events

Bullet  Internet Web Site

Bullet  Audio Tape

Bullet  Large Print booklets

Bullet  Braille version

Bullet  Appointment cards

What should I do? is a proactive programme which enables:

Bullet  Empowerment of the individual through knowledge of self-care health management.

Bullet  Primary carers to concentrate on those in most need of care.

Bullet  The problem of increasing out of hours calls is tackled head on.

Products

The What should I do? Travel Health series

New What should I do? Travel Health Guide
A 92-page Travel Health Guide which gives practical self-care advice on common health problems faced when travelling or taking a holiday.

New What should I do? French Health Phrase Book
A 32-page phrase book featuring key health words and phrases in French.

New What should I do? Spanish Health Phrase Book
A 32-page phrase book featuring key health words and phrases in Spanish.

The What should I do? Health Management series

New What should I do? Ulcerative Colitis Health Management Guide
An 84-page Health Management Guide to help people with ulcerative colitis to understand and manage their condition more effectively.

New What should I do? Ulcerative Colitis Personal Record Book
A 20-page Personal Record Book designed to help people with ulcerative colitis to record their treatment and assist self-management of their illness.

New What should I do? Crohn's disease Health Management Guide
An 100-page Health Management Guide to help people with Crohn's disease to understand and manage their condition more effectively.

New What should I do? Crohn's disease Personal Record Book
A 20-page Personal Record Book designed to help people with Crohn's disease to record their treatment and assist self-management of their illness.

New What should I do? Irritable Bowel Syndrome Health Management Guide
An 92-page Health Management Guide to help people with Irritable Bowel Syndrome to understand and manage their condition more effectively.

The What should I do? Welsh Language Guide

New 'Beth ddylwn I ei wneud? Ddylwn I fynd at y meddyg?'
A 68-page Welsh Language Guide to help Welsh speaking people recognise and appropriately self-treat more than 40 minor illnesses or conditions.

To order your copy of a What should I do? booklet
use one of the following methods:

On-line Shop

Phone: +44 (0) 23 8022 9041

Fax: +44 (0) 23 8022 7274

Email: info@whatshouldido.com

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