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Dryden Brown Ltd
Dryden Brown Ltd



 


PATIENT SUPPORT

Red Line

The What should I do? Red Book is the centrepiece of a patient education programme designed to support Primary Care teams by helping to reduce inappropriate attendance by patients.

The What should I do? Red Book is a 68-page symptom-based minor illness booklet, aimed at promoting self-care and reducing inappropriate attendance at hospitals, general practices and Accident and Emergency.

The Red Book encourages self-care enabling the public to recognise symptoms and commonly occurring illnesses and complaints and then advising on what can be done and when there is a need to call upon a doctor or other carers for help.

The Red Book includes medical issues such as sprains, headaches, stress, vomiting and rashes or spots in ill and feverish children.  The What should I do? patient education programme has now been used for over ten years and is proven to be effective.

GPs estimate that around 30% of their consultations are with patients who don't need to see a doctor. Extensive research has shown that the What should I do? Red Book is read, retained and referred to by patients, especially when given to them by a healthcare professional. It has also been proven that it can reduce visits to GPs for minor illnesses by up to 60% - potentially creating huge financial savings for surgeries.

The What should I do? Red Book has been supporting primary care professionals for over 10 years and there are more than 3 million copies in circulation in the UK. It is regularly assessed for medical accuracy and has been thoroughly researched both in this country and abroad.

Customised Red Books
The booklets can be customised, for example to feature a logo, phone numbers and other relevant information on the inside covers. A wrap-around outsert, or a bound insert, can be used to tailor the booklet with specific information.

Practice Brochures

A practice brochure that works harder for you - with 20 percent discount on your first order.

The What should I do? Red Book, designed to promote self-care and help to reduce inappropriate attendance, can also double up as your surgery brochure!

Incorporating The Red Book into your surgery brochure creates an invaluable and cost effective patient support for your surgery. Your patients will not only be armed with necessary surgery information, but also straightforward advice on how to manage over 42 minor illnesses themselves.

It's simple - send us your surgery information, we will design your brochure and depending upon the amount of information that you would like to include, create either four or eight pages, that will be bound around the outside of the What should I do? Red Book creating a customised, professional and substantial practice booklet for you.

Call 023 8022 9041 to find out more or email info@whatshouldido.com

Posters
A variety of What Should I Do? promotional posters to reinforce the self-care messages in the programme and promote the booklet.

Multi-lingual Leaflets
Ten-page minor illness leaflets are available in a variety of ethnic languages including Bengali, Urdu, Punjabi, Hindi, Gujarati, Cantonese, Vietnamese and Somali.

Pomotional Materials

Primary Care Training Packs & Presenters
More than 24 Health Authorities or Health Promotion Units use the What Should I Do? booklet as part of their patient education programmes. RTFB has now developed a Primary Care Training Pack and a Training Presentation to help train the Primary Care teams.

Surgery Starter Pack
Purchase at least 300 64-page booklets and you will receive a Surgery Starter Pack including a booklet dispenser, posters, badges and a Primary Care Training Pack.

Phone: +44 (0) 23 8022 9041
Fax: +44 (0) 23 8022 7274
Email: info@whatshouldido.com